Calling in an outside expert.
Experience & education
Freelance. Athleta; bananarepublic.com; Barbara Hill Creative (pyrex.com, corelle.com, chicagocutlery.com, snapware.com, corningware.com); bebe; Blurb; Cambria Winery; Charlotte Russe; Chefs Catalog; Exile on 7th (eBay, FordDirect, Microsoft); Figure 8 Creative (Cartoon Network, Tempur-Pedic, Universal Studios, World Kitchen); Gap; Ghirardelli Chocolate; GoBig Branding (Dunkin’ Donuts, New Balance, Togo’s, Vitasoy); Gymboree; kenCreative (Clorox); Mrs. Meyer’s Clean Day; Nordstrom; Old Navy; P3M (ADP, Embark, Guru); Pottery Barn; RedEnvelope; Restoration Hardware; SelectQuote; SFMOMA; Silverlign (Dockers, Levi’s, Levi Strauss Signature, Target); Sistino; Stocker Foundation; Strategic Mission Marketing (Marin Services for Women); Target; TravelSmith; UCSF Medical Center; Williams-Sonoma Home.
Gap Inc., Senior editorial director. Conceived and developed the marketing voice that helped Old Navy become Gap Inc.’s largest division. Directed, edited, and organized the efforts of the eight-writer department — and some freelance — responsible for all Old Navy marketing copy, including broadcast, print, and online advertising, in-store programs, packaging, promotions, special events, and public relations. Managed special projects and developed marketing strategy, creative direction, schedules, and budgets. Also worked on Gap, GapKids, babyGap, Banana Republic, Gap Foundation, and corporate communications accounts.
Mervyn’s, Senior copywriter. Wrote and edited advertising copy for weekly newspaper inserts and direct mail catalogs, developed print campaigns..
Dillard’s, Copywriter. Wrote newspaper, direct mail, and in-store marketing copy.
Education. Bachelor of Journalism, University of Missouri School of Journalism.